Email Marketing

Digital strategy

Copywriting & Storytelling

about this project

This project was particularly exciting because the client gave us a carte blanche. Do what you want to grow our email revenue. In addition to growing their total email revenue from 15% to 50%+ of total annual sales. Our aggressive and data-driven strategy resulted in email accounting for 63% of total revenue in November 2022.

We used all forms of social media to drive traffic and build the email/sms lists to a robust revenue machine! We sent email 3-4 weekly campaigns in addition to our flows, welcome series, abandoned cart, and cross-sell/upsell emails.